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Lastminute.com hires Adam & Eve to £6m creative account

20 Dec 2011 | by Alex Brownsell

In recent years, the travel and entertainment company has focused on positioning its site ... roots as a website of choice for last-minute travel booking. Adam Eve, which has won the account ... , we are very proud to have this opportunity to re-assert their unique positioning in the travel market." ...

My Desk: Rory Sutherland

09 Dec 2011

get up early are complete shits. When you travel early in the morning, most of your fellow passengers ...

Ingratiate Don't integrate

07 Dec 2011 | by Carl Ratcliff, Elvis

on the basis of a purpose. Get the purpose right, and the brand message will travel in salient fashion. Think ... to cook". Get "why-behaviours" to travel aptly and profit may just follow, as has been highlighted by Tim ... , as well as an online invitation to purchase cheaper travel tickets in "beat the system". "Mojo ...

From the inside out

07 Dec 2011 | by Robin Gadsby, Forever Beta

, to customers and consumers. We believe campaigns will travel further if the whole organisation unites ...

Hijacking hearts, boobs and minds

07 Dec 2011 | by Steve Stretton, Sarah Stratford, Archibald Ingall Stretton, Kris Hallenga, CoppaFeel!

. I went travelling for six months - but the lump didn't leave. Straight back to the GP, and this time ...

Smart 'Smart app' by Weapon7

02 Dec 2011

The app uses location-based technology to pinpoint the driver s location and suggest a randomly generated place of interest for them to visit. The user is able to set the travel distance and then receives step-by-step directions to the destination via GPS. Destinations are randomly delivered using the local ...

Trading places: this week's people moves

02 Dec 2011 | by Staff

to Jennelle Tilling , vice-president of marketing at KFC. ( Marketing ) Jeremy Ellis , TUI Travel' s head ...

Sandals appoints the7stars to £3.5m media account

30 Nov 2011 | by Mark Banham

in the travel sector, having worked for a number of travel businesses including CityJet. They showed us some ... Biggam, founding partner at the7stars, said: "This is a great time to be working for a travel brand ...

Private View: Leon Jaume and Jeff Dodds

24 Nov 2011

to my actual experiences of travelling with them. ...

Why there is still room for the ideas salesman

24 Nov 2011 | by Tracey Follows

again ... it lets us travel the way a child travels ... to a place where we know we are loved." Some ...

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