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THIS WEEK: Le Shuttle boost for travel trade

to improve relations with travel agents....to improve relations with travel agents. The initiative is the brainchild of Bill Dix, Le Shuttle ... . The company is also looking at the launch of a frequent traveller service in the spring. Details remain ... unit is headed by Ruth Dawson, marketing manager for travel agents, and will be responsible ...

TECHNIQUE: PUBLIC RELATIONS; Untangling the web

, if anything, the rate of increase is accelerating But it s not just the number of travellers ... travels. The hard sell is a breach of Netiquette. So to derive commercial benefits from a ...

Diary: Who said the Germans had no sense of humour?

Volkswagen s public image is still travelling a somewhat bumpy road, despite last week s out...Volkswagen s public image is still travelling a somewhat bumpy road, despite last week s out of court settlement with General Motors, ending a three year wrangle over allegations of VW industrial espionage. The latest turbulence stems not from the German car manufacturer s bitter dispute ...

PR sought to take students in a Fresh Direction

Direction has regular sections on travel, fashion and food. ...

What Fashion to use four agencies for project work

in the title such as cars, travel and careers. For example Freedman PR s brief is to arrange ...

Edelman-Rouet to save Greek tourism from ruin

of the more affluent traveller market. Tourism in the north of the country was also hit last year ...

BELOW-THE-LINE: BRIEFS

shops , study creative techniques in the studio and travel to the hotel to meet visiting ...

 

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