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Mediaedge:cia launches branding campaign for Kuoni

13 Dec 2002 | by Jennifer Whitehead,

LONDON - Mediaedge:cia is behind a new £1m-plus advertising campaign for the travel company Kuoni...for the first time. Creative for the campaign, which shows some of the exotic destinations the travel company ... will include the travel sections of the Evening Standard and Telegraph websites, and print ads will appear in the travel sections of the national press. Hamish Davies, business director at Mediaedge:cia, said: "This ...

Taxi Promotions UK backs launch of Sherbet magazine

18 Nov 2002 | by Staff,

at passengers travelling by licensed taxi in London.

Telegraph scores a first with travel deal

18 Sep 2002 | by Jennifer Whitehead,

that will see it publish a business travel supplement, which will appear in the Daily Telegraph as well...: "This is the first time we have brought an independent print title such as Business Traveller into a ... demonstrate how Telegraph Group can innovate to keep adding value for our clients." Business Traveller ...

Advertising goes quiet as world pauses

13 Sep 2002

of travelling. The price-led campaign will launch this weekend, and is the first time BA has advertised on a ...

Euro RSCG research highlights rise of the everyday hero after 9/11

20 Aug 2002 | by James Mansfield,

of "home as haven" means that 39% of Americans are now less likely to travel abroad than before ...

Saatchi's Grand Prix win a close-run thing

19 Jun 2002 | by Francesca Newland,

Saatchi & Saatchi won at the International Advertising Festival for its risque campaign for 18-30, managing to edge out cdp-travissully's work for Hamlet Miniatures Cigars, which secured a Gold Lion. The Club 18-30 work also picked up a gold in the travel and leisure category. Further Saatchis golds were ...

Free men's magazine to target London

15 Apr 2002 | by Jennifer Whitehead,

M-Zone is the first title to be published by MAT, with content including the arts, travel, motoring, health and sex. It will be launched as a monthly, moving to fortnightly later in the year, to be distributed every other Wednesday. MAT has hired Carlson Marketing Group to undertake a launch marketing ...

Ryanair and Black Tower go in search of consumers travelling light

05 Apr 2002

Brands were seeking out consumers with less baggage this week. Literally, in the case of budget airline Ryanair, and metaphorically for German wine brand Black Tower, writes Jennifer Whitehead in this week's Brand Watch .

Andersen gets tarnished as Raleigh gets on its bike and leaves the UK

15 Mar 2002

and will be backing up the US launch with TV, print and poster ads. Travel brands in trouble -- the Youth Hostel ...

Bellwether reports advertising gloom but growth is expected

22 Jan 2002 | by Jennifer Whitehead,

. So while financial services, entertainment/media and travel saw budgets being cut, retail ...

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