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Brands navigate the Euro maze

08 Dec 2011 | by Alan Mitchell

% respectively, prompting Tesco to introduce price cuts. EasyJet is flourishing as business travellers trade down ...

Brand manager of the week: Catherine Meardon, European brand manager, Midori

06 Dec 2011

and frequent on my travels. It depends what mood I'm in. In my home town of Manchester, I love Socio Rehab ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Think BR: Customer loyalty in 2011

25 Nov 2011 | by Simon Atkinson

on what works (and what doesn t). Each sector is different, of course. In travel, restaurants ...

Kenwood kicks off global advertising review

10 Nov 2011 | by Sara Kimberley

-maker to the stars", who travelled to Ireland, France and throughout the UK to demonstrate the "deliciously indulgent ...

Diageo's Matthew Barwell is redefining Europe

10 Nov 2011 | by Gemma Charles

mush which covers everywhere.' He does believe that a 'great big idea' can travel and cites ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of the world's top airlines. Expedia The online travel brand has sought to give its marketing a human face with this year's 'People-shaped travel' campaign by Ogilvy Mather. It is part of the brand's strategy of aiming to give travellers a personalised experience, thereby becoming a trusted ...

Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead

14 Oct 2011 | by Loulla-Mae Eleftheriou-Smith at ABTA Conference

, put another way, just another 12 months in the travel industry. Yet there are signs that this embattled sector is starting to reinvent its approach to consumers. At last week's annual ABTA travel ... of the industry. The ongoing saga of Air Passenger Duty (APD), for example, continues to provoke the ire of travel ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

06 Oct 2011 | by Nicola Clark

the clientele of his last employer, Lastminute.com. 'It's a totally different market; the travel sector ...

Marketing in China: Taming the dragon

02 Aug 2011 | by Patrick Brzeski

Kong', said that demand for luxury goods and travel will account for 44% of global sales by 2020, up ...

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