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Churchill Insurance unveils Martin Clunes ads in £50m push

27 Dec 2011 | by Alex Brownsell

The ads, part of marketing spend believed to be in the region of 50m, see Clunes become the owner of a new, animatronic version of the Churchill nodding dog. The two travel together on a Triumph motorbike and sidecar through the English countryside, helping out neighbours in trouble. Speaking ...

Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

to the nth degree. "You're really looking at engagement. How far the content travels and how many people ...

Nationwide shifts to product focus with new campaign

16 Dec 2011 | by Alex Brownsell

A TV ad push, in the style of its recent brand campaign, will run from 25 December to 29 January to promote its Nationwide FlexAccount, which offer consumers free European travel insurance and savings on brands through its Simply Rewards programme . The campaign will be supported with in-branch activity ...

First Choice kicks off £3m relaunch campaign

15 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

see this as an ideal opportunity to make First Choice stand out from all other major travel brands ...

Thomas Cook reports £398m loss and closes 200 stores

14 Dec 2011 | by John Reynolds

Thomas Cook today (14 December) reported the dramatic loss in the year to end of 30 September 2011, compared to 42m profit the year before. The company has been hit by poor trading in the UK and the recent troubles in North Africa, which put tourists off travelling to popular destinations such as Tunisa ...

Customer Publishing Agency of the Year: Publicis Blueprint

13 Dec 2011 | by Nicola Clark

's, restaurant operator D D London and Virgin Atlantic's social travel site, V-travelled. COMMENDED A raft ...

Field Marketing Agency of the Year: CPM

13 Dec 2011 | by Sarah Shearman

, and Virgin Atlantic, its first travel client. On top of this, CPM extended its relationship with GSK, picking ...

Brands navigate the Euro maze

08 Dec 2011 | by Alan Mitchell

% respectively, prompting Tesco to introduce price cuts. EasyJet is flourishing as business travellers trade down ...

Andrex poised for £3m relaunch of moist wipes brand

06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

issues. The ads will show Porter travelling throughout the UK and talking to the general public about ...

Brand manager of the week: Catherine Meardon, European brand manager, Midori

06 Dec 2011

and frequent on my travels. It depends what mood I'm in. In my home town of Manchester, I love Socio Rehab ...

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