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DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments

,000. But for every piece of direct mail that does elicit a response, there is plenty which travels swiftly from ...

her travels to help C&W reposition itself

pressurised environment of Barclays Bank, Cottam quit to go travelling in Vietnam....Before joining Cable and Wireless this month, Susan Cottam had been enjoying some time out from her career. Last September, after 20 years in full-time employment and eight years in the highly pressurised environment of Barclays Bank, Cottam quit to go travelling in Vietnam. I wanted a ...

CAMPAIGNS: Consumer PR - Disney puts on a show in Soton

. Objectives To generate national and regional media coverage. To raise awareness among UK travel ... in the foreground. Press access to the Disney Wonder was limited due to the fact that over 2,000 travel ... Times kids section and several travel supplements, as well as a forthcoming TV programme for next ...

DIRECT: Virgin Direct boasts best UK call centre

, managing director of BPS Teleperformance, said: In some sectors, such as retail, travel and consumer ... -centres are those operated by consumer goods and travel companies. BPS also conducted a call centre survey ...

Launch site targets mature surfers

areas - health, travel, finance, community, games and campaigning - and is aiming to sign up 500 ... to come from a mixture of advertising and e-commerce activities. The company is in talks with a travel ...

Online adspend forecast to leap ahead of cinema

. The sectors with the greatest e-commerce potential are: books, music, computer software and hardware, travel ...

MARKETING MIX: Brand manager of the week

Name Louise Newton Age 31 Job title Marketing manager, Crystal International Travel What is your greatest achievement? Completing no less than 12 holiday brochure launches between January and November 1998. What would be your dream brand to work on (and why)? Anything ...

DIRECT: Briefs

venture in Scotland called Lunn Poly Direct. The new venture will support the travel agency s plans ...

ADWATCH: ’Docusoap’ technique wins real rewards for British Gas - British Gas advertisements featuring actual employees have been so effective that customers have phoned to request service from their stars. Craig Smith reports

are made in what the agency describes as a docusoap style, shot by a small film crew that travels ...

Gadaffi courts outside investors using PR

), to organise a delegation of MPs to travel to Libya on 1 September. The agency, which specialises in building ...

 

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