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WALLPAPER: AN EXPERT’S VIEW - Wallpaper’s strong global coverage is marred by too many ads

27 Aug 1999 | by JANE AUSTIN

at an international, dual audience, Wallpaper covers interiors, architecture, entertaining and travel ... in Sydney, Los Angeles or Milan relevant to the reader s interests. The travel section is one of the best-researched and concise travel spots I ve ever seen. Because of this unique and seamless ...

Hollinger centralises new media under Hugo Drayton

27 Aug 1999 | by ANNA GRIFFITHS

s sites include one for its youth brand, T2, its student magazine website, Juiced, the travel site ...

Asda to offer own-brand insurance

26 Aug 1999 | by ALEXANDRA JARDINE

Asda is to launch a branded travel insurance service in its first venture into own-label financial...Asda is to launch a branded travel insurance service in its first venture into own-label financial services. From today (Wednesday), the supermarket will offer four Asda for Travel ... in developing the travel brand from the initial strategic paper and product recommendations through ...

DIRECT: First Choice’s DM job to Manifesto

26 Aug 1999 | by IAN DARBY

, including direct mail, telemarketing and links to First Choice s web site. The travel firm s web ... holidays through other travel agents, First Choice set up its own travel agency brand, Travel Choice, earlier this year. First Choice, which is the UK s third biggest travel operator behind Thomson ...

Heineken

26 Aug 1999 | by ANNE-MARIE CRAWFORD

the late traveller. The second advertisement, called Pool , features a father and son playing pool in a...to pick up the late traveller. The second advertisement, called Pool , features a father and son ...

CAREERS: Company CV - First Choice

26 Aug 1999

Choice launched a new shop format, Travel Choice. There are plans to roll out 200 shops. Some ...

Briefs

26 Aug 1999 | by ANNE-MARIE CRAWFORD

-ticket, the electronic ticket system it launched in 1997. It will send mailings to 14,000 business travel consultants ...

Will BA take off again?: BA has just endured one of its worst years, but is confident it now has a recovery strategy in place. Danny Rogers outlines the strategy and the marketing plans

26 Aug 1999 | by DANNY ROGERS

air travel. Nevertheless, Ayling s chosen direction has delivered a series of extra body ... announced a pounds 200m investment in new lounges in the sky for long-haul business-class travellers ... Europe will be overhauled in September, Concorde refurbished by next May and even World Traveller ...

DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments

26 Aug 1999 | by HOLLY ACLAND

,000. But for every piece of direct mail that does elicit a response, there is plenty which travels swiftly from ...

Launch site targets mature surfers

19 Aug 1999 | by BEN ROSIER

areas - health, travel, finance, community, games and campaigning - and is aiming to sign up 500 ... to come from a mixture of advertising and e-commerce activities. The company is in talks with a travel ...

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