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ABTA CONFERENCE: Go shifts tactics with ticket sales at travel agents

Go, British Airways direct airline brand, shocked the travel industry by announcing that it would...Go, British Airways direct airline brand, shocked the travel industry by announcing that it would begin selling flights through travel agents. Go is to discount flights to travel agents ... discount of pounds 8 on flexible return fares and pounds 5 on saver fares. Travel agents may also ...

RELATIONSHIP MARKETING AWARDS 1999: The Polestar Select best use of a customer database

Publishing WINNER Leisure travellers who make their own arrangements, rather than rely on package holidays, are one of the fastest growing segments of the travel market. To take advantage of this, British Airways founded British Airways Travel Service, with a strategy of being more proactive ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

EFFECTIVE TRAVEL AND LEISURE TITLE Go The biggest challenge for Premier Magazines in getting ... on-board - and almost 60% took it with them to use as a travel guide. According to Premier ... , combining disparate elements - travel, entertainment, interviews, practical information - within a tight ...

Briefs

broadcasting seriously. WH Smith has hired Muriel Sterling as marketing director for its Travel ...

CAREERS: Movers

holidays company, Eurocamp Travel. She previous worked with Bass and Allied Domecq....holidays company, Eurocamp Travel. She previous worked with Bass and Allied Domecq. Andy Davies has taken on the new role of director of retail marketing, UK Airports, at travel retail specialist BAA. He was formerly marketing director at WHSmith Travel Retail. Rupert Simonds ...

DIRECT: Briefs

. It has also announced plans to launch an online Baby Club in the new year, and to provide a travel ...

Briefs

travel booking company, and Continental Airlines have launched an online transatlantic promotion ...

ANALYSIS: Open space and questions inside the Dome - Alexandra Jardine visits Greenwich and goes inside the Millennium Dome for what proves to be an anti-climactic taste of what’s to come

- the Body Zone s main attraction. It describes the emotional rollercoaster experience of travelling ...

MARKETING MIX: That was the week that was

Cook Travel interests in the US - excluding its travellers cheques - to Dun malt whisky brands...15 years ago: United Biscuits fights back against imported continental biscuit brands with the launch of McVitie s Continentals, a top-of-the-range speciality biscuit; Midland Bank sells its Thomas Cook Travel interests in the US - excluding its travellers cheques - to Dun malt whisky brands ...

BSkyB joins Flextech for home shopping venture on Open

confirmed sites are Screen Shop, which will sell domestic products, and TV Travel Shop, which will offer ...

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