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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

17 Dec 1999 | by CAROLINE MARSHALL

consultancy, @JWT ... DMB Arcy ... Emap Elan makes its travel debut with Escape Routes ... the Ogilvy group ...

Briefs

04 Nov 1999 | by BEN ROSIER

, the tour operator, has introduced a new travel brochure which offers customers holiday packages to suit ...

NEWS ANALYSIS: Emap Elan brand extensions head down the escape route - Are the days of standalone magazines numbered? Mark Tungate investigates

27 Sep 1999 | by MARK TUNGATE

products. Escape Routes is a fully fledged travel business in its own right. Dawn Bebe, Elan ... travellers might like a one-stop shop where they could not only read about places, but also book a ... and commission on online bookings. However, if Elan genuinely wants to turn the brand into a travel business ...

Stop Press

16 Sep 1999 | by BEN ROSIER

, will maintain its one-quarter equity share in Camelot. Thomas Cook this week launches an online travel ...

REVIEW: Marketing and advertising news in the week’s press

03 Sep 1999 | by HARRIET GREEN

to head the marketing for its travel chain. Marketing Week Levi s is launching a new range ...

DIRECT: Briefs

19 Aug 1999 | by IAN DARBY

venture in Scotland called Lunn Poly Direct. The new venture will support the travel agency s plans ...

BRIEFS

05 Aug 1999 | by PAUL WHITFIELD

of head of call- centre operations at Thomas Cook Global Travel Services. Rogers has been at Eurostar...Eurostar s head of direct sales, Ian Rogers, is leaving the train operator to take on the role of head of call- centre operations at Thomas Cook Global Travel Services. Rogers has been at Eurostar ... to consumers and travel agents. KLM Group, the Birmingham-based below-the-line agency, has changed ...

STOP PRESS

05 Aug 1999 | by ALEXANDRA JARDINE

on the travel channel. The service will allow consumers to book BA package holidays and flights from home and look up travel information via the TV. Press Holdings has merged the advertising sales teams ...

MARKETING MIX: That was the week that was

29 Jul 1999

featuring travel ideas and incentives; Sinclair Research, the home computer pioneer, announces its TV debut...15 years ago: British Rail is revealed to be mailing over 700,000 Railcard holders with brochures featuring travel ideas and incentives; Sinclair Research, the home computer pioneer, announces its TV debut as part of a pounds 4m marketing push; Dairy Crest, the marketing arm of the Milk ...

Briefs

29 Jul 1999 | by IAN DARBY

, will play host to the events, aimed at attracting a slice of the 700,000 British travellers estimated ...

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