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INTERNATIONAL: MEDIUM OF THE MONTH - News, business, travel, sport ... in 22 minutes. Eleanor

19 Dec 1997 | by ELEANOR TRICKETT

every 22 minutes, you ll hear business news, travel, sport and two sets of headlines. In fact...You give us 22 minutes. We ll give you the world, is the boast from the New York radio station, 1010 WINS. To translate this from mediaspeak, WINS is a rolling news service on a cyclical format, so every 22 minutes, you ll hear business news, travel, sport and two sets of headlines. In fact ...

OPINION: Troubles ahead after a year of the unexpected

19 Dec 1997 | by DAVE PHILLIPS

are any good you should have done very well; it was a time for launches: Channel 5,Traveller, MindShare ...

Can NBC and Dow Jones offer a top business news service? It may be well resourced, but will the merger make money?

19 Dec 1997 | by ALASDAIR REID

But advertisers haven t always seen it that way - they all sell what is basically an audience of travelling ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

19 Dec 1997 | by STEFANO HATFIELD

splash... Conde Nast launches Traveller ... Derek Morris, Andy Tilley and Ivan Pollard form Unity ...

Branding boss in Travel Inns post

18 Dec 1997 | by JEREMY BULLMORE

Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel...Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel Inns, ahead of the chain s first brand building push next year. Guy Parsons, 34, joins from ... Pearce We are developing a five-year strategy which will position Travel Inns as the number one brand ...

Thomas Cook boss for online job

18 Dec 1997 | by LISA CAMPBELL

Thomas Cook travellers. The travel operator claims the advertising has had a beneficial effect on sales. In the past year, Thomas Cook increased its share of both the travel and foreign exchange ... such as Microsoft Expedia, Travelocity and Preview Travel, all of which are now making in excess of dollars 150m ...

New arrivals to build BIB brand

18 Dec 1997 | by BY AMANDA LUTCHFORD

and travel services. The company hopes to sign up 25 advertisers who will each have the chance ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - BRAND BUILDING

18 Dec 1997

leisure travel by rail. Finally, an exam paper summarised the business argument. THIRD ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME

18 Dec 1997

questionnaire on travel habits. Responders were segmented and ranked. Objectives and strategies were set ...

Virgin Atlantic in leisure push

18 Dec 1997 | by RAYMOND SNODDY

Virgin Atlantic has appointed Rapier Stead We will be building on our relationship with business travellers and looking at how we can develop them as leisure travellers - something we have never done before, said Alison Copus, general manager marketing. The company began by concentrating ...

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