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Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel...Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel Inns, ahead of the chain s first brand building push next year. Guy Parsons, 34, joins from ... Pearce We are developing a five-year strategy which will position Travel Inns as the number one brand ...
Thomas Cook travellers. The travel operator claims the advertising has had a beneficial effect on sales. In the past year, Thomas Cook increased its share of both the travel and foreign exchange ... such as Microsoft Expedia, Travelocity and Preview Travel, all of which are now making in excess of dollars 150m ...
Virgin Atlantic has appointed Rapier Stead We will be building on our relationship with business travellers and looking at how we can develop them as leisure travellers - something we have never done before, said Alison Copus, general manager marketing. The company began by concentrating ...
for the 5Text service, while press ads will also run in travel supplements, TV listings titles ...
in Ireland. Although I ve been lucky with my jobs in that I ve been able to travel with them, I always ...
. Someone might get hurt. British Airways Brief: Create a piece targeting travel agents ...
Since the Hoover fiasco, clients have tended to cringe whenever the idea of travel...Since the Hoover fiasco, clients have tended to cringe whenever the idea of travel ... -value weekend breaks and other travel packages. Now, Thomas Cook Promotions, working with the Institute of Sales Promotion, has produced The Little Red Book, which it modestly terms the ultimate travel ...
TDI has signed up the nicotine substitute brand, Nicorette, to sponsor free travel on London...TDI has signed up the nicotine substitute brand, Nicorette, to sponsor free travel on London s buses and tubes on New Year s Eve. The deal, worth pounds 225,000, comprises 1200 posters across the Underground network, 500 bus sides and 30,000 Docklands Light Railway leaflets. Nicorette branding will also ...
The newly-launched travel chain, WorldChoice, is unveiling a pounds 7.5m ad campaign through...The newly-launched travel chain, WorldChoice, is unveiling a pounds 7.5m ad campaign through Scottish agency Martin Tate Redhead in the new year to promote itself as the UK s largest high street package-holiday chain. ...
. Rank Holidays four travel companies - Butlins, Haven, Oasis and Warner - were relocated to Hemel ...
