05 Dec 1997
| by GRAHAM KING, creative director at Marke
. Someone might get hurt.
British Airways
Brief: Create a piece targeting travel agents ...
04 Dec 1997
| by LISA CAMPBELL
The newly-launched travel chain, WorldChoice, is unveiling a pounds
7.5m ad campaign through...The newly-launched travel chain, WorldChoice, is unveiling a pounds
7.5m ad campaign through Scottish agency Martin Tate Redhead in the new
year to promote itself as the UK s largest high street package-holiday
chain.
...
04 Dec 1997
| by LOUELLA MILES
For shoppers travel is a problem over Christmas and, as in Edinburgh,
sales promotion has stepped in to ease ...
off-peak usage.
The challenge is to overcome a perception that travel takes too long ...
28 Nov 1997
| by EMMA HALL
of a stunt double) back-flips through the
store, leaps on to an escalator and travels down spraying ...
21 Nov 1997
| by RICHARD COOK
Metro Networks, the supplier of travel reports across radio
networks, is launching the industry...Metro Networks, the supplier of travel reports across radio
networks, is launching the industry s first combined planning,
scheduling, booking and post-campaign analysis programme. The system,
called RACE (Radio Audience Calculation Expert) will be distributed to
radio planners and radio ...
20 Nov 1997
| by ANDY FRY
, finance and travel,
10% of which have circulations in excess of one million...., finance and travel,
10% of which have circulations in excess of one million.
Perhaps a more ...
the right tone for NatWest s student give-away Free meant
calling in Nina Whitely from travel guide ...
the opportunity to take English virtues
in journalism to an international audience. Travel is so important ...
23 Oct 1997
| by KEN GOFTON
of the travel
industry when she worked for Cunard and Orient Lines.
Peter Barber has joined strategic ...
23 Oct 1997
| by DAVID SUMNER SMITH
for airlines because it stops customer information being
held by travel agents.
Real loyalty schemes ...
26 Sep 1997
| by NICK WELCH, Executive creative director
100 and general space travel. The
point is that you may not know what the future may bring but you ...
11 Sep 1997
| by KEN GOFTON
that marketing in the holiday and travel
sector is finally coming of age....The move by Going Places to launch its own version of Tesco s
Computers for Schools suggests that marketing in the holiday and travel
sector is finally coming of age.
With the holiday companies succeeding in reducing reliance on price
cutting as their main marketing tool, it will now fall to other ...