Search results for "Travel

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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

. Someone might get hurt. British Airways Brief: Create a piece targeting travel agents ...

A world of choice

The newly-launched travel chain, WorldChoice, is unveiling a pounds 7.5m ad campaign through...The newly-launched travel chain, WorldChoice, is unveiling a pounds 7.5m ad campaign through Scottish agency Martin Tate Redhead in the new year to promote itself as the UK s largest high street package-holiday chain. ...

Marketing Technique: Sales Promotion - Seasonal promotions/Christmas presence/Tis the season to be selling, and this year’s crop of festive promotional offerings includes some innovative ideas. Louella Miles reports

For shoppers travel is a problem over Christmas and, as in Edinburgh, sales promotion has stepped in to ease ... off-peak usage. The challenge is to overcome a perception that travel takes too long ...

CRAFT: CRAFT SECRETS - How a Prague store became a war zone thanks to Virgin Vie/Emma Hall discovers how Quiet Storm created foam floods and deadly scents

of a stunt double) back-flips through the store, leaps on to an escalator and travels down spraying ...

FOR THE RECORD

Metro Networks, the supplier of travel reports across radio networks, is launching the industry...Metro Networks, the supplier of travel reports across radio networks, is launching the industry s first combined planning, scheduling, booking and post-campaign analysis programme. The system, called RACE (Radio Audience Calculation Expert) will be distributed to radio planners and radio ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

, finance and travel, 10% of which have circulations in excess of one million...., finance and travel, 10% of which have circulations in excess of one million. Perhaps a more ... the right tone for NatWest s student give-away Free meant calling in Nina Whitely from travel guide ... the opportunity to take English virtues in journalism to an international audience. Travel is so important ...

CAREERS: Movers

of the travel industry when she worked for Cunard and Orient Lines. Peter Barber has joined strategic ...

CUSTOMER LOYALTY: Knowing me, knowing you - New by Carlson Loyalty Systems shows loyalty schemes miss the mark when it comes to changing consumer attitudes. David Sumner Smith reveals the results

for airlines because it stops customer information being held by travel agents. Real loyalty schemes ...

PRIVATE VIEW: BY NICK WELCH

100 and general space travel. The point is that you may not know what the future may bring but you ...

EDITORIAL: Customer care in a suitcase

that marketing in the holiday and travel sector is finally coming of age....The move by Going Places to launch its own version of Tesco s Computers for Schools suggests that marketing in the holiday and travel sector is finally coming of age. With the holiday companies succeeding in reducing reliance on price cutting as their main marketing tool, it will now fall to other ...

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