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Marketing Technique: Sales Promotion - Seasonal promotions/Christmas presence/Tis the season to be selling, and this year’s crop of festive promotional offerings includes some innovative ideas. Louella Miles reports

For shoppers travel is a problem over Christmas and, as in Edinburgh, sales promotion has stepped in to ease ... off-peak usage. The challenge is to overcome a perception that travel takes too long ...

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

Airline, which often wins awards voted for by business travellers to the Middle East, is currently ...

Telegraph throws down gauntlet with Saturday pagination boost

Telegraph will gain up to 48 extra pages, with new standalone travel, sports and personal finance sections ...

HOTLINE

months afterwards. Flextech is to launch a transactional travel channel in the UK next year. The channel, which has yet to be named, will offer travel information and a booking service as well ...

CRAFT: PORTFOLIO - Marc Over

in churches on knolls in Yorkshire . He then decided to take a break, travel and amass vital contacts, all ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT

of considerate travellers leaving the train in a mad rush for the nearest Boots. But why so much other ... ? Or is this because the latter are too loaded to be travelling on the tube and don t realise just how dire things ...

CRAFT: CRAFT SECRETS - How a Prague store became a war zone thanks to Virgin Vie/Emma Hall discovers how Quiet Storm created foam floods and deadly scents

of a stunt double) back-flips through the store, leaps on to an escalator and travels down spraying ...

Advertising & Promotion: Sledge rides

of travelling to and from Gatwick Airport. The video is to be called Hitting the right note ....British Airways has commissioned pop group Sledge to produce a video promoting the benefits of travelling to and from Gatwick Airport. The video is to be called Hitting the right note . ...

Marketing mix: I’ll name that brand in one!

too much away, but he changed his original Christian name - Johann Jakob - to Jean after travelling...The founder of the company behind this famous Swiss brand was born in 1830. His surname would give too much away, but he changed his original Christian name - Johann Jakob - to Jean after travelling in France and Germany. Brand X owes its life to his manufacturing manager and nephew ...

Media: Papers in Saturday battle

: main news and business, weekend, sport, travel and personal finance. It will also feature more ...

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