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NEWS: Women say current advertising images are sexist and dull,

29 Nov 1996

, are the new dreams and aspirations of women - which are more likely to centre on extensive travel ...

NEWS: Review; Marketing and advertising news in the week’s press...

29 Nov 1996

sabbatical to travel. Astles was responsible for mail-order titles such as One to One, a trial cable TV ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

29 Nov 1996 | by GORDON MACMILLAN

, offering sport, news, weather, travel and entertainment services provided by leading companies through a ...

NEWS: Diners Club seeks agency to court business market

28 Nov 1996

travellers....travellers. The company, which is continuing to use its existing firm Affinity Consulting to support ... agency to reflect a corporate refocus, away from the travel press, towards financial services and business media. It is important for us to talk to financial directors and travel-buying managers ...

NEWS: Freemans loses marketing chief

28 Nov 1996

travelling....Freemans marketing director, Rosemary Astles, is leaving the company at the end of the year to go travelling. Astles said her departure and the speculation that the Sears catalogue ... the opportunity had arisen for her and her partner to go travelling, and partly because she would achieved all ...

MARKETING MIX: The castaway client

28 Nov 1996

-ordinate marketing strategies throughout the Continent, she agreed to broaden her travel horizons by spending some...Pam Vick joined Hertz as director of marketing for Europe in July after 18 years on the agency side, most recently as group account director at Leo Burnett. Hired by Hertz to develop and co-ordinate marketing strategies throughout the Continent, she agreed to broaden her travel horizons by spending ...

MARKETING MIX: I’ll name that brand in one !

28 Nov 1996

action type, he has been seen in commercials doing everything from space travel to celebrity wrestling...real action type, he has been seen in commercials doing everything from space travel to celebrity ...

NEWS: Chunnel vision over safety’

28 Nov 1996

1996 has not been a good year for the nervous traveller. More air disasters have happened than...1996 has not been a good year for the nervous traveller. More air disasters have happened than ever before, and last week the Channel Tunnel caught fire. It was hardly reassuring to hear an ex ... and indignation by the media, is bound to have serious doubts about travelling through the Channel Tunnel ...

NEWS: Eurostar blaze rescues offer

28 Nov 1996 | by HARRIET MARSH

Eurostar has a seat capacity of 770, this amounts to 390 trains full of free travellers ... ferry offers, said a source. The percentage they are over capacity is the biggest problem and travel ... who have bought tickets into free travellers, says an insider. But a Eurostar spokesman said ...

NEWS: Budget report - What it means; Clarke keeps most marketers happy but hurts some sectors,

28 Nov 1996

. Another potential loser is the travel industry, which expressed surprise at the decision to double air travel tax. The effect will be more expensive holidays for all and will spark angry reactions ... experience suggested it would force the market down. Travel The holiday industry has reacted ...

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