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MARKETING MIX: Persuaders persuaded

driving. On my return to the office, my secretary asked if I had collected the travellers ...

NEWS: Freemans loses marketing chief

travelling....Freemans marketing director, Rosemary Astles, is leaving the company at the end of the year to go travelling. Astles said her departure and the speculation that the Sears catalogue ... the opportunity had arisen for her and her partner to go travelling, and partly because she would achieved all ...

ADVERTISING & PROMOTION: BRIEFS

is planning to use a combined press and DRTV campaign to take on Marks s largest independent travel agency, has handed its through-the-line pounds 1m advertising account to travel specialist Senior King. ...

THIS WEEK: STOP PRESS

brands. Travel agent AT Mays has appointed Duncan Lewis as head of marketing to replace Roddie ...

ADVERTISING & PROMOTION: BRIEFS

an extra 750 discount Apex seats every week for travel between selected stations in West and South ...

INTERNATIONAL: INTERNATIONAL GALLERY

star is featured travelling by tube. A scuffle breaks out, and there follows a Streetfighter ...

BELOW-THE-LINE: BRIEFS

. The promotion, which started this week, runs until June 30. Travel must be completed by November 30, 1996. The promotion has been put together by travel offer specialist Protravel and marketing consultancy The Bridger ... for Scotland, the North of England, central England and Wales, London and southern England. Travel ...

 

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