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Bar chain Varsity to offer students affinity card

LONDON - The RAC, Phones4U, STA Travel and Jamster are among the companies to have signed up....com, Booksofcourse.com and Kitbag.com. As well as giving product discounts, some brands, including STA Travel ...

Direct News brief: Green's teams up with Transun

Green's, the home-baking brand, has teamed up with travel firm Transun to offer family holidays

Packaging Media unveils holiday promo for Green's mix

Green's and travel company Transun, with the cake company offering a competition to win trips to Lapland

Dairy Crest takes a swipe at Anchor in £6m campaign

, Country Life, with ads that knock the huge distances travelled by New Zealand Anchor butter....The £6m 'Home Grown' marketing investment for 2006 builds on the relaunch of the brand in 2005 and will include TV, press, trade and consumer PR, and picks up on green concerns over food miles - the distance a food travels from field to plate. Created by Grey London, the campaign breaks today with 30- and 10 ...

News brief: Muller launches films on MySpace

called James, who travels the world seeking a snack as healthy and tasty as Muller Rice.

Retailers face threat of backlash on 'food miles'

'Food miles', the distance a product has travelled before reaching its final point of sale, are set

Tube presents opportunity for ready-to-eat breakfast brand

media and sampling initiative to minimise delays caused by travellers with empty stomachs falling ill.

Media News brief: Old El Paso renews deal with UKTV Food

Gino D'Acampo travelling around Mexico.

Bacardi-Martini hires InBev chief

Newton, who left InBev last November to travel, will lead the consumer marketing strategy and report to Andrew Carter, marketing director for Bacardi Brown-Forman Brands. During his tenure at InBev, Newton was responsible for brands including Stella Artois, Beck's and Boddingtons. Previously, Newton ...

Kerrygold flags Irish roots in £3.5m activity

originates in New Zealand, has to travel before reaching consumers in the UK. New Zealand butter firms have ...

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