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Campaign Big Awards 2010: Sport, Travel and Leisure winners

28 Oct 2010

View all of the winning campaigns from the Sport, Travel and Leisure category.

Mexico Today launches ads to entice European travellers

16 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

The Guardian, Cond Nast Traveller magazine and The Spectator. An outdoor campaign has also been launched ...

Paper Round (15 September) - Which clients are advertising in the national press?

15 Sep 2010 | by Sarah Johnson

Travel companies are targeting those dismayed by the September weather forecast in today's papers...Ryanair continues its "one way" ticket offers across the press with European destinations within reach for as little as 5. While Expedia 's long-running campaign continues and Sandals is back on the cover of The Guardian with an ad offering two for one travel. Tunisia 's tourism board takes out ...

TfL 'the Olympic delivery' by M&C Saatchi

31 Jan 2012

to raise awareness of expected travel behaviour during the London 2012 Olympic and Paralympic Games....The ads use caricatures of Olympic and Paralympic athletes in day-to-day London transport situations and encourage people to seek information before travelling. The work was written by Joe Miller, art directed by Tristan Cornelius and illustrated by Tokyoplastic. The campaign will? include press ...

Volkswagen 'small roads book' by DDB UK

27 Mar 2012

Services have compiled a book showcasing the narrowest roads to travel across the UK.

Sofitel 'life is magnifique' by BETC Paris

26 Sep 2012

The work takes the form of a travel journal and highlights the brand s flagship hotels. ...

Virgin Trains 'fly' by Elvis

12 Sep 2011

Created by Elvis, the campaign promotes the service as the fastest way to travel between ... of marketing, said: "The new fly Virgin Trains campaign brings to life the speed at which you can travel between Birmingham and London. The illustrated route harks back to the growth of commercial air travel ...

Virgin Trains 'don't go zombie, go Virgin Trains' by MCBD

18 May 2010

The comic book images feature zombie commuters and demonise other forms of transport. It encourages commuters to travel with Virgin Trains instead. The campaign will run across outdoor, press, radio and online. ...

Mastercard 'cross border' by McCann London

12 Jul 2010

press, whilst airport travel routes such as the Heathrow and Stansted Express will host train card ... , whilst online banners will run over travel and trip advice sites as well as booking confirmation pages. ...

Virgin Trains "fly Virgin Trains" by Elvis Communications

07 Mar 2013

Virgin Trains is launching a 7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase ... Dust to develop the imagery to reflect the golden age of travel while adding a contemporary twist ...

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