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Lastminute.com campaign goes back to basics

rolled out a brand strategy aiming to reaffirm its position as the leader in last-minute travel. The TV ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

- Delivering record audience through applied insights ODA - Delivering unprecedented travel behaviour ...

Avios appoints MBA to DM and digital account

Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its...because it is "simple to pronounce and evokes travel and flights in many languages". ...

Direct Agency of the Year: OgilvyOne

science and education community. The work-turned-science-experiment saw a gnome travel around the world ...

OgilvyOne sweeps board at DMA Awards

Travel and holidays Tourism Ireland Indicia IT and telecommunications Intel MRM ...

Email marketing approval ratings hit all time high, claims research

, online and high street retail, home shopping and travel sectors are deemed to be the best at email ...

Sales promotion: beyond the zero-sum game of deep price cuts

supermarkets Tesco and Sainsbury's, food and drink brands Starbucks and Coca-Cola, and travel and hotel brands ...

CREATIVE STRATEGY: Eurostar's new campaign teases and entices

We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that

Thomson's adults-only hotel promise ruled misleading

A branded travel brochure, and the Thomson Holidays website, stating "Exclusively for adults ...

KLM launches nine-month Facebook initiative

The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans ...

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