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Travel companies contribute to VisitBritain marketing budget

VisitBritain, the national tourist board, has revealed the first five brands to sign-up to help match the £50m Government funding for a four-year marketing campaign, which is expected to launch around the time of the Royal Wedding.

TRAVEL MASTERS: Travel companies are taking a fresh approach to branding the holiday experience

hamstrung travel companies and turned holidays into commodities. But there is a new maturity in marketing ...

holidaycomplaint.com targets travel companies

about travel companies....people can post complaints about travel companies. The website is publishing consumers’ holiday horror ...

European net users stay loyal to national travel companies

European internet users are loyal to their country’s national travel companies, according to the...LONDON (Brand Republic) - European internet users are loyal to their country’s national travel ...

travel companies as the sector shifts its focus to branding and relationship building. Jane Bainbridge

Holiday companies have finally recognised that in order to move away from purely price-driven promotion they are going to need marketing staff in key roles.

 

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