With location-based services facing a battle for acceptance in Europe, Carsten Lind, EMEA head of insight at MediaCom, explains what it will take to make them go mainstream and why brands should be ready.
Making the move from one advertising discipline to another can be an attractive step, so why is it that so few people make it? And would agencies be better served by staff with more general skills than by specialists? John Tylee reports.
How would a journalist and a PR professional cope with swapping jobs for a week? PRWeek's Kate Magee and Bite Communications'. Mat Gazeley found out.
Maja Pawinska reports on the pleasures and pitfalls of working at agencies and in-house.
Nicola Mendelsohn joins Facebook and Diageo appoints marketer Ivan Menezes as chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.
Darren Khan leaves Bauer Media, TBWA hires its first innovation director and Coca-Cola looks for a marketing chief, in in this week's round-up of people moves across advertising, marketing, media and PR.
Saatchi & Saatchi's Leigh Thomas joins Dare as chief executive and Nick Mawditt leaves outdoor specialist Kinetic for rival Talon, in this week's round-up of people moves across advertising, marketing, media and PR.
Former Times editor James Harding joins the BBC and McCann London's Chris Macdonald leaves for New York, in this week's round-up of people moves across advertising, marketing, media and PR.
Sylvia Auton retires as head of IPC and Manning Gottlieb OMD promotes managing director Robert Ffitch to chief executive, in this week's round-up of people moves across advertising, marketing, media and PR.
