Search results for "Toys"

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Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum

08 Dec 2011

suggest that there is anything wrong with retailers who stock children's toys, not to mention criticising ...

Think BR: Who makes the brand choice in your house?

17 Oct 2011 | by Laura Furniss

toys, to books, bed linen, clothing, and even food and drink. Branding targeted at this age group ...

Why brands are to blame for the riots - and how they can help

11 Aug 2011 | by Simon Black

desire for the latest technologies. How exasperating for those who enjoy boys' toys the most to be ...

In an era of 'content creation', is the traditional agency model obsolete? The Marketing Society Forum

14 Jul 2011 | by Staff

of toys with an app that delivers episodic content about the characters. This is what the next ...

Andrew Walmsley on Digital: Apple dumb on privacy

05 May 2011 | by Andrew Walmsley

lets you play with his toys are clear: it's his way or the highway. You can't have USB, Flash or an SD ...

Andrew Walmsley on Digital: The value of your IT crowd

20 Apr 2011 | by Andrew Walmsley

focus on their toys and play with their mum, they don't really play with each other, but next to each ...

Helen Edwards on Branding: Waterstone's: labour of love

16 Feb 2011 | by Helen Edwards

purveyor of gift-wrap, cuddly toys and greetings cards, with books seemingly tacked on as a 3-for-2 ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

08 Dec 2010 | by Staff

Aardman-type clay models, knitted puppets and soft toys. Some were more successful than others. Now Andrex ...

Perspective: How to make clients think they're getting value for money

29 Oct 2010 | by Rory Sutherland

range of sex toys after a portly 18th-century English lexicographer.) £1,245,546,676. However, the ...

Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

toys. Made at a Chinese supplier factory, some of the toys had been found to be coated with potentially ...

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