Search results for "Toys"

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EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals

20 Sep 2012 | by Matthew Chapman

selling toys.' Sitting in the London office of the company's direct agency, Archibald Ingall Stretton ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

give kids pedometers rather than toys, McDonald's is taking something that is front of mind with ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Young marketer of the year

13 Jun 2012

last year, the toys generated about 10m in retail sales for parent company Innovation First, which ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

expanding into toys, clothing, TV shows, magazines and computer games. Brand licensing has historically ...

Do consumers really care about eco-packaging?

03 Feb 2012 | by David Benady

, wrapped bananas on a tray, Easter eggs and toys. Easter eggs were repeatedly cited, which could be seen ...

Toys

02 Nov 2011

- Describe yourself in three words. Down to earth. - What would you be if you weren't a brand manager? Either a political analyst or a journalist. - What advice would you give someone starting their marketing career today? Ask yourself, are you passionate enough and do you really care? -...

CoolBrands: How to capture the essence of cool

28 Sep 2011 | by Nicola Clark

Toys 14 Ray-Ban Fashion/Accessories, Jewellery, Watches 15 Chanel ...

Gaming meets real life

13 Sep 2011 | by George Nimeh

creating online games, internet-enabled toys and virtual worlds for brands around the globe. "It won't ...

Packaging: The battle between sustainability and stand-out

03 Feb 2011 | by Mary Cowlett

plastic casing and wire ties commonly used in the packaging of toys and electronics. EBay, meanwhile ...

Brand health Check: Halfords

18 Aug 2010 | by Jeremy Lee

blokes' 'me-time' while the rest of the family wanders around Toys R Us or Dreams in the ...

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