Superbrands case studies: Duracell
26 Mar 2004
remote controls, to toys, games and torches. Furthermore, batteries are no longer only of the zinc carbon ...
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Superbrands case studies: Mothercare
24 Feb 2005
toys (12.3%). The range comprises five main product groups, each aimed at different stages of ...
The Brand Council case studies: Scalextric
23 Jul 2003
attention over the years with new toys -- but the thrill of having a racetrack in your bedroom still creates ...
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