Search results for "Toys"

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Pick of the Week - Mother, Ikea

25 Oct 2012

and adults alike are certain to fall for it. The idea of transforming the oversized toys into oddly ...

John Webster, the adman who made history

11 Oct 2012

cards were swapped in school playgrounds. Honey Monster cuddly toys were bought. Honey Monster even went ...

EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals

20 Sep 2012 | by Matthew Chapman

selling toys.' Sitting in the London office of the company's direct agency, Archibald Ingall Stretton ...

Diary: Heretic rises at Mother

27 Jul 2012

stars some stuffed toys who appear to shave his beard off while he's sleeping. It's called Tiger Beard ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

give kids pedometers rather than toys, McDonald's is taking something that is front of mind with ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Young marketer of the year

13 Jun 2012

last year, the toys generated about 10m in retail sales for parent company Innovation First, which ...

On the Creative Floor - Aardman Animations

08 Mar 2012 | by Peter Lord

surfaces got covered in pictures, vinyl toys and weird awards. I'm sure that certain artists work best in ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

expanding into toys, clothing, TV shows, magazines and computer games. Brand licensing has historically ...

Do consumers really care about eco-packaging?

03 Feb 2012 | by David Benady

, wrapped bananas on a tray, Easter eggs and toys. Easter eggs were repeatedly cited, which could be seen ...

Toys

02 Nov 2011

- Describe yourself in three words. Down to earth. - What would you be if you weren't a brand manager? Either a political analyst or a journalist. - What advice would you give someone starting their marketing career today? Ask yourself, are you passionate enough and do you really care? -...

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