to remove filtersEDITORIAL: A brand is for life, not just for major Christmas TV ads
19 Dec 2002 | by CRAIG SMITH, Editor
sales. Confectionery, toys and games, spirits and retailers are among those sectors for which seasonal ...
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THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
as a pan-European campaign, the clever clip showed a child playing with toys, including a vibrator ...
'TIS THE SEASON TO ADVERTISE
19 Dec 2002 | by JANE SIMMS
, food and drink companies, games and toys manufacturers and toiletries and fragrance brands. For some ...
OPINION: Stuart Elliott in America
13 Dec 2002 | by STUART ELLIOTT, the advertising columnist at The New York Times
the chimney St Nick came and gave me a wink. "I brought some cool stuff, so much better than toys
ADWATCH: The weekly analysis of advertisement recall
05 Dec 2002
57 7 - Somerfield McCann-Erickson/Universal McCann 45 8 - Toys R Us ...
ANALYSIS: Research says parents welcome 'pester power'
29 Nov 2002 | by ANDY ALLEN
goes beyond toys and food to desirable items such as mobile phones, he says. Phillips, says: 'The ...
Lego hires chief to overhaul strategy
28 Nov 2002 | by RAVI CHANDIRAMANI
December 1. Gernow was previously brand director for pre-school toys. His appointment ends an extensive ...
Barrett Cernis creates Fortnum debut
22 Nov 2002 | by JOHN TYLEE
offering of high-quality foods, but also feature its less well-known items, such as rare historic toys ...
CLOSE-UP: LIVE ISSUE/SONY - Sony Europe seeks coherent creative product from Fallon
22 Nov 2002 | by JENNY WATTS
its positioning. As the line between work tools and play toys begins to blur, Sony, which ...
DIRECT BRIEFS: Post Office launches competition
21 Nov 2002
visit from Father Christmas, a cheque for £1000 and toys worth £500.
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