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OPINION: Marketing Society - Merchandising means more to kids than TV ads

20 Dec 2001 | by GUY ABRAHAMS, communications planning director at Carat and a member of The Marketing Society

influences, TV advertising to children (and for toys in particular), is under threat. The likes of Hillary ...

THE BOOK OF LISTS: The 10 Most complained about ads

17 Dec 2001

bottom of a canal. The endline was: "Pets aren't toys." The result was 130 complaints to the ITC that ...

ADWATCH: The weekly analysis of advertisement recall powered by Yahoo!

13 Dec 2001

9 - Toys 'R' Us Abacus Film Production/CIA UK 49 10= - Somerfield ...

MEDIA BRIEFS: Little Chef to run Rugrats promotion

29 Nov 2001

restaurants until the end of December. The roadside caterer will give away five Rugrats toys free with all ...

NEW MEDIA: Amazon hires ex-NTL chief for customer role

29 Nov 2001 | by RAVI CHANDIRAMANI

offering music, DVDs, computer and video games, software and toys. Wheeler will be charged with ...

BBC brings in Andersen to
investigate commercial arm

26 Nov 2001 | by Claire Billings,

for toys depicting characters from the BBC's hit children's TV programme Tweenies . Earlier ...

THE CLIENT CATALYSTS: SIMON CLIFT - Belief in planning and a maverick approach have given Clift a reputation as Unilever's dream client

23 Nov 2001 | by CAROLINE MARSHALL

Faberge's global portfolio. The point is that Clift was given a few toys to play with as he proved his ...

IN-STORE: Getting children's attention in-store - With a greater choice of television for kids, firms must reach them in different ways

22 Nov 2001 | by SIAN HARRINGTON

orange in stores and saw this as marking out the boys' toys department," explains Hasbro retail impact ...

NEWS ANALYSIS: PROs put on toys alert in the run-up to Christmas - The sales opportunities for

16 Nov 2001 | by ALASTAIR RAY

, marketing manager Eva Saltman says the first requests for its top ten toys now arrive in August. The ...

PROFILE: Marketing magic - Harry Potter, Trainee wizard, Hogwarts School of Witchcraft and Wizardry

15 Nov 2001 | by ALEXANDRA JARDINE

of Hedwig the Owl plush toys and wizard hats to lift the Christmas gift market. And, commercial ...

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