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MARKETING MIX: That was the week that was

02 Sep 1999

; Bulmer launches a non-alcoholic sparkling apple juice called Kiri; Toy company Rainbow Toys scores a...; Bulmer launches a non-alcoholic sparkling apple juice called Kiri; Toy company Rainbow Toys scores a ...

US web toy giant hunts ad agency for UK expansion

02 Sep 1999 | by LUCY BARRETT

, Publicis Hal Riley, handles the business in the US. The web site will sell toys, software, videos ...

MEDIA: Dorling Kindersley backs ITV kids’show

02 Sep 1999 | by ANNE-MARIE CRAWFORD

toys, puzzles, mugs, bubble bath and cakes. The first series of the show ran in January this ...

BRANDING AND LICENSING: London hosts license show - The September launch of Brand and License ’99 in London will provide a wealth of knowledge for marketers

02 Sep 1999 | by LEXIE GODDARD

actually manufacture the licensed products within specific market sectors including toys, gifts, fashion ...

ANALYSIS: Why Hasbro puts media at core of branding - Toymaker Hasbro has put its media strategy centre stage in its marketing. Paul Whitfield looks at how it hopes to fuse brand power

02 Sep 1999 | by PAUL WHITFIELD

with McDonald s and stocked the store fronts with toys. It is this sort of cross pollination ...

 

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