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Lego seeks new image through ’girl power’ toys

The Lego Group is aiming to lose its boy s toy image with a new range aimed exclusively at girls.

MARKETING MIX: Brand manager of the week

Your greatest work achievement to date? While working at Tyco/ Matchbox Toys, two colleagues and I...Your greatest work achievement to date? While working at Tyco/ Matchbox Toys, two colleagues and ...

Hasbro unwraps high-tech candy

products combining toys and sweets....products combining toys and sweets. The new products include Sound Bites - lollipops which when ...

MEDIA: Lego task for Motive

ready-made toys, said a source close to Lego. The campaign will launch before the end of 1998 and ...

Hasbro moves into the interactive confectionery market

market with its range of interactive candy products which combine toys and sweets....market with its range of interactive candy products which combine toys and sweets. The campaign for ...

Hasbro moves into the interactive confectionery market

market with its range of interactive candy products which combine toys and sweets....market with its range of interactive candy products which combine toys and sweets. The campaign for ...

Chicco doubles business with Advertising Principles

handle creative work on its range of pre-school toys, bringing the toy maker s total billings to pounds ...

Italian toy firm extends relationship with Advertising Principles

creative work on its range of pre-school toys, bringing its total billings to 1.6 million. The new ...

Italian toy firm extends relationship with Advertising Principles

creative work on its range of pre-school toys, bringing its total billings to 1.6 million. The new ...

 

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