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Meccano brings image up to date with Consolidated

, account director at Consolidated. A survey by Mintel shows sales of construction toys have ...

A CHILDREN’S CHARTER FOR ADVERTISING - Of course advertisers can target children, Winston Fletcher says But, Richard Phillips counters, let’s try to be more responsible

. Anybody who believes kids didn t want toys and games, or sweets and chocolates, or fizzy drinks before ...

EDITOR’S COMMENT: Advertising can’t be moral if it loses the right to reflect

that advertising alone creates desire. Desire for toys and sweets has always existed. Children don t ...

Arsenal star Adams makes ad debut in Jaffa Cakes TV spot

, designed to encourage children to collect the gang - a group of orange gonk-style toys - through an ...

MARKETING FOCUS: Change the subject - FMCG marketers are finding there is a huge demand for their skills and experience, especially in newly deregulated areas. Gill Upton reports

constraining roles. JON KINSEY FROM CAMELOT TO BRITISH GAS Baked beans, toothpaste, toys, lottery ...

INCENTIVES: Personalised services - New manufacturing techniques enable a proliferation of goods, from the whimsical to the practical, to be personalised for recipients, writes Robin Cobb

promotional model vehicles, Conquer Partnership introduces brandable small toys, games and puzzles, suitable ...

Lowe Howard-Spink lands Hornby trains and Scalectrix toys

Hornby Hobbies has appointed Lowe Howard-Spink to handle the advertising account for its famous Scalectrix and Hornby Railways brands as it prepares to put pounds 2 million behind them this year.

 

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