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Hasbro poaches from rival for Euro assault

19 Mar 1998 | by ANNE-MARIE CRAWFORD

also focus on its interactive toys. Hasbro will concentrate on its Star Wars range this autumn ...

’YOU’RE ONLY AS GOOD AS YOUR LAST AD’ ... Can a creative’s worth be truly assessed by the quality of their latest work, or is it just an adland myth? Leading creatives spill the beans to John Tylee

13 Mar 1998 | by JOHN TYLEE

you re prepared to risk failure alongside them and it keeps you sharp and up to date with new toys ...

Campaign Report: Top 300 Agencies - A year in the life of MEDIA SHOPS - It was a year of going global and mergers, but the big news was Christine Walker and Peugeot Citroen deciding to change places

06 Mar 1998

significant account additions were Tyco Toys and Fox s Biscuits. The latter was gained after a pitch with ...

MARKETING FOCUS: Where’s the threat to freedom? - A worried ISBA claims advertisers’ freedom of expression is being threatened by government ’meddling’. But do advertisers have real causes for concern? Jim Curtis reports

05 Mar 1998 | by JIM CURTIS

. Opponents argue it is breaching EU regulations. - Greece: Ban on advertising of toys between 10am ...

 

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