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SUPPLEMENT: CUSTOMER LOYALTY; Lots of toys and lots of boys

04 Jul 1996 | by JAMES CURTIS

With its launch of the Vectra, Vauxhall not only remodelled a well-loved car but the whole concept of the corporate freebie. James Curtis went along for the ride

CLOSE-UP: GLOBAL BRIEF; NW Ayer gains global access

28 Jun 1996 | by HOLLY MOORE

York shop with a hold on the international Fisher Price toys account. Now, bonded by the ties of ...

CAMPAIGN CRAFT: CRAFT SECRETS; Astra success was thanks to toy ducks and sleepy babies

28 Jun 1996 | by MARGARET HOOD

one, a pollen filter and plenty of room for toys. The first day entailed shooting the footage ...

MEDIA: PROFILE; Granada’s pilot of the airwaves

28 Jun 1996 | by JANET IZATT

thinking if I can just play with some of the toys and have a crack at it we can make it work. I have a ...

NEWS: AA refuses curbs on food ads for children

21 Jun 1996 | by OUR PARLIAMENTARY CORRESPONDENT

toys. Bullock argued that they stimulated new ideas, choices and requests but did not provoke ...

MARKETING MIX: PROFILE; Toy story: Melanie Stubbing * Group Marketing Director * Mattel

30 May 1996 | by HARRIET MARSH

path, she says. I ve simply gone for the jobs that have caught my eye. Behind the soft toys ...

THIS WEEK: Mattel takes toys to the boys

16 May 1996

deal signals Mattel s expansion into boy toys . The company had originally planned to develop the ...

Business Performance League 3 April 1996

10 May 1996

8.0 11= 5 DMB Tyco Toys 25.0 17.7* 7.3* 11= 12 ...

DIRECT MARKETING: Too clever by half

09 May 1996 | by JAMES CURTIS

buying new toys and not enough on using them effectively. As Barry Hill, senior vice-president of ...

SUPPLEMENT: INCENTIVE ’96; Glittering prizes on offer’

09 May 1996 | by ROBIN COBB

imaging. * Sponsored jigsaw puzzles are offered by Orchard Toys. A Big Ferry puzzle is sponsored ...

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