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MARKET RESEARCH: The season to be selling

19 Dec 1996 | by DANNY ROGERS

category tends to build to a peak in December. Support for toys, games and records, on the other hand ...

NEWS: BRIEFS

12 Dec 1996

advantageous position following the takeover, which would expand its market share to 38%. Toys for the ...

NEWS: Review

06 Dec 1996

can also be used in other retail chains such as Toys R Us, W. H. Smith, Granada, Virgin and C s ...

FOCUS: EUROPEAN PR; Breaking down the border barriers

22 Nov 1996 | by ROBERT GRAY

. In Sweden for instance TV advertising to children is banned and in Greece advertising of toys is ...

THIS WEEK: Hasbro changes its shape in shelf wars

21 Nov 1996

The battle for shelf space has now hit the toy industry, with Hasbro Toys planning to spend over...The battle for shelf space has now hit the toy industry, with Hasbro Toys planning to spend over ...

THIS WEEK: Ethics too far

21 Nov 1996

stop selling toys that are perceived to incite violence, the store has blacklisted the UK s sixth ...

MARKETING TECHNOLOGY: IT and miss

14 Nov 1996 | by RACHEL MILLER

and Toys R Us stores. Thomas Cook has been involved in a number of multimedia trials which, Herman ...

MEDIA: WHAT THE PAPERS SAY; Banks gatecrashes Action Man’s party

08 Nov 1996

Banks s early day motion condemning war toys, while the balance led on Action Man s birthday...on Banks s early day motion condemning war toys, while the balance led on Action Man s birthday ...

NEWS: PR EUROPE

08 Nov 1996

: Toys R Us appoints Klaus Davi Toys R Us, the US-owned toy store chain, has appointed Klaus Davi ...

NEWS: Little Leighton hires planning supremo to replace Sobczyk

08 Nov 1996

supermarket chain, Playmobil toys and Air Jamaica, had spent the past eight months looking for a replacement ...

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