16 Nov 2001
| by ALASTAIR RAY
, marketing manager Eva Saltman says the first
requests for its top ten toys now arrive in August. The ...
26 Apr 2001
Vivid Imaginations, the UK's third-biggest toy company behind
Hasbro and Mattel, has hired specialist toy marketing agency Focus on
Kids to handle its creative account and MediaVest Manchester to work on
its media business.
Vivid, which produces toy ranges including Sindy, Thunderbirds,...
06 Apr 2001
| by MediaWeek
Chris Taylor: Tears are shed over online's broken toys...once-sparkling online strategies. In the rush to be first in their street to have all the best toys and ...
02 Mar 2001
| by SUSAN LEAVY
: Launch of Robot Wars toys
Timescale: June 2000 - ongoing