to remove filtersIndustry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
used to handle Eurostar's advertising; Tom Rees is Mintel's travel and tourism analyst; and Bill Hart ...
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VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
the body's 'GREAT' campaign to promote domestic tourism....tour operators. Both Beresford and John Penrose, the minister for tourism and heritage, came under ...
Tourism minister defends VisitEngland campaign against industry biteback
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Tourism and heritage minister John Penrose and VisitEngland head James Beresford have stuck up for...and whether it would be better to put the spend into outbound tourism marketing. In addition Thomas ...
Thomas Cook head knocks Government's 'stay at home' campaign
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism...campaign because it made sense for us commercially", but that the Government should be supporting tourism ...
Marketing the Queen: brands face a Diamond Jubilee balancing act
05 Apr 2012 | by Rachel Barnes and Matt Chapman
to a strong desire to do it right. Back to top EXPERT VIEW: The tourism perspective ...
Walsh and Branson attack UK aviation policy's effect on growth
16 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
jobs in our tourism, aviation and hospitality industries and chokes off opportunities for young people ...
Thomas Cook fights back with major 'explore' campaign
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
domestic tourism campaign . By way of support, Thomas Cook has launched a promotion around its Premier ...
VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
VisitEngland chief executive James Beresford and minister for tourism and heritage John Penrose are..."traditionally" host nations tend to see a "dip" in domestic tourism. Beresford said: "It's a real challenge ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
VisitBritain to become the exclusive digital display partner for the tourism body's global 'Great' campaign ...
VisitEngland calls on celebrities to kick start £5m domestic tourism push
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
VisitEngland, the tourism body, has recruited Stephen Fry, Rupert Grint, Julie Walters and Michelle...tourism, but the new campaign should generate an additional 80m in domestic spend and create 12,500 jobs ...
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