Are celebrity brand ambassadors worth the money? The Marketing Society Forum
25 Jul 2012
least the idea. For a fine example, check out our campaign for Tourism Ireland, featuring Chris ...
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Foursquare: what happens after hype turns to cynicism
28 Feb 2013 | by John V Willshire
guidebook, an app, or even a few sheaves of paper printed out from tourism websites. Instead, I had my ...
Helen Edwards on Branding: No cheer for Brand Britain
20 Apr 2011 | by Helen Edwards
across six dimensions: exports, governance, culture, people, tourism and immigration/investment. This ...
The Marketing Society Forum: Will the royal wedding provide a long-term boost for Brand Britain?
20 Apr 2011 | by Staff
. The royals have always attracted global attention, and UK tourism is often inspired by a visit to the ...
Andrew Walmsley on Digital: Shifting balance of power
14 Jul 2010 | by Andrew Walmsley
. Cannes is France's second-most important city for business tourism after Paris. Leisure tourists ...
Brand Manager of the Week
03 Nov 2009 | by Staff
slogan? Queensland Tourism's 'The best job in the world'. Who's your dream brand ambassador? It ...
As the recession eases, should sustainability become a priority?
12 Oct 2009 | by Staff
meaningful solutions for everyone, not just consumers. The Tourism 2023 scheme seeks to take on an ...
Is regional tourism marketing in need of an overhaul?
15 Apr 2009 | by staff
local authorities to develop their own partnerships, tourism marketing and branding strategies...on the British tourism industry should be applauded. I have worked with VisitBritain and was always ...
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