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19 Dec 1997 | by TIM ASHTON
particular day. Sainsbury s won my heart and total admiration some time back with their ...
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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
40 million on ITV next year, or around 2 per cent of total TV revenue. But it hasn t really ...
CAREERS: Comment - For real career satisfaction go back to school
18 Dec 1997 | by RUSSELL SPEIRS
: this total focus on the expectations, prejudices and memories of vastly different constituencies ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - PUBLISHING
18 Dec 1997
some known to produce consistently good results, and some test titles. Couponed ads with a total ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - INTERNATIONAL
18 Dec 1997
request a presentation. The initial mailing and postcard follow-ups produced a total response ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - AUTOMOTIVE
18 Dec 1997
cabriolets. The total list had 6000 names, and produced 1021 requests for test drives. Of those who ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS
18 Dec 1997
, yielding pounds 180,000 for a total outlay of pounds 4600. ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - LOW VOLUME - CONSUMER DIRECT MAIL
18 Dec 1997
. There was a response rate of 31.6%, and total donations, excluding future pledges, were pounds 2650 ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME
18 Dec 1997
of a third of total UK births per annum. The communications programme consisted of six ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
seasoned judges who will evaluate it. About 150 judges dedicate a total of over 1000 man-hours to ...
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