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Greggs hit by weak sales on the high street

new high street outlets, taking its total net opening for the year to 70. Gregg s strategy is to ...

Special Report: Affiliate Marketing - Battle of the brands

clear and real-time tracking of commission is particularly useful. 9/10 OVERALL TOTAL (analysis ...

Masterclass: Personalised ads

consequences of over-segmentation - a rise in cost-per-acquisition, depressed total volumes and declining brand ...

Digital Work: From brief to browser

cent of users have visited the site more than five times and there have been 622,039 total visits to ...

Contact Centre Leagues 2010

total customer contact-package that includes more than just traditional call centre services,' says ...

Jeremy Lee on Media: It's a start, not an end

broadcasters, which rake in about 65% of the company's total spend, a much-needed shot in the arm. However ...

Best supporting role

decisions, but it's not a total science. Looking at the package of this movie, there was a 75% chance it ...

Alan Mitchell on Branding: Source of Apple's success

grew total sales by 25%, including 8.7m iPhones. Profits soared 50%. Perhaps not surprisingly, Apple ...

Biggest brands: Top 100 online advertisers 2010

15.2m, or almost 27% of its total media spend, to this platform. O2 senior marketing manager Neill ...

Direct marketing and sales promotion leagues 2010

marketing could, in turn, lead to a reduction in the total number of agencies that marketers include on ...

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