Total recall
24 Jul 2009
Recall is advertising's holy grail. But for every 'water in Majorca', there are thousands of campaigns that fail to stick in the public consciousness. Alex Benady asks what an ad needs to do to never be forgotten.
Total Media has picked up the pounds 500,000 Time Out account, which moves out of the incumbent...Total Media has picked up the pounds 500,000 Time Out account, which moves out of the incumbent ...
Recall is advertising's holy grail. But for every 'water in Majorca', there are thousands of campaigns that fail to stick in the public consciousness. Alex Benady asks what an ad needs to do to never be forgotten.
First Choice Holidays is to relaunch its direct sell operation, Eclipse Direct. The overhaul will drop Direct from the title and launch new brochures, including Eclipse s first Florida programme.
We've all remarked on it haven't we? How little time people in client companies get to spend in their position before moving onwards and upwards to a new challenge, Simon Barbato, strategy and development director at Communique 360, says .
Total Media has launched a media planning and buying agency, Total UBM, run by the former directors
Corporate Resume: Total Media...Total Media Group In a competitive world of dotcom launches and established ...
Total Politics is billed as a must-read political magazine....such as The Spectator. It would be a shame if Total Politics' only audience really is politicians, as ...
Total Media has been appointed to handle media planning and buying for the Orlando Convention and...Total Media has been appointed to handle media planning and buying for the Orlando Convention ...
Total Media has appointed Thomas Laranjo as its managing director. Laranjo, a partner at Total
Total Media is going online with the launch of a new website for advertisers and media owners...Total Media is going online with the launch of a new website for advertisers and media owners ...