to remove filtersCOMMENT: EDITORIAL; Evaluating the strength of PR
05 Jul 1996
four years ago, according to the second survey of IPR members by Tom Watson of Hallmark. Almost ...
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NEWS: Evaluation given higher priority by practitioners
05 Jul 1996 | by STEVE BEVAN
is being spent on it. New research by Dr Tom Watson, managing director of Hallmark PR ...
PUBLIC RELATIONS: Judgment day is coming
29 Feb 1996 | by DR TOM WATSON
Self-evaluation by firms is too often overlooked as a useful way of measuring efficiency. Dr Tom...s the way that s proven . Dr Tom Watson is managing director of Winchester-based Hallmark ...
FOCUS: EVALUATION - Realising value in a global standard/An international task force is busy working towards common standards and language for the evaluation industry worldwide. Kate Nicholas reports on the latest developments
17 Jan 1996 | by KATE NICHOLAS
and results against activities and methodologies. But Tom Watson managing director of Hallmark PR ...
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