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Zenith lands Rover planning brief

15 Nov 1999 | by ASHLEY DAVIES

will work closely with Tom George, Rover s account director at Zenith. Howley will come on board in ...

MEDIA ANALYSIS: FORUM - Are loyal supporters the losers in TV’s class war? Do mainstream advertisers deserve more prime airtime? Alasdair Reid investigates

25 Oct 1999 | by ALASDAIR REID

key is in setting the communications targets and aims, as much as in the actual buying. Tom ...

MEDIA FORUM: Is TV denying mainstream clients prime airtime? Mainstream advertisers may be getting a raw deal from TV companies these days. A report published last week implies that the game has moved on and some clients - including those who are among th

22 Oct 1999 | by ALASDAIR REID

targets and aims, as much as in the actual buying. Tom George, a managing partner of Zenith ...

MEDIA FORUM: Sky reworks blokish image in bid to pull the birds Sky needs to gain ground against ONdigital and has decided to have another go at rebranding itself. It wants to be warm and cuddly, and to appeal to women. Sky, as its new campaign has it, wi

11 Jun 1999 | by ALASDAIR REID

without diluting its performance. It won t be easy. Tom George, the head of broadcast at Zenith ...

 

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