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Experiential: Tiger Beer sets out for round UK kickboxing tour

30 Sep 2004

Tiger Beer is set to stage a UK tour of its kickboxing brand experience in its quest to influence...", said Ron Curteis, Tiger Beer's European marketing development manager. The activity, through The ...

Tiger Beer in talks over UK consumer account

30 Jan 2004 | by Ian Hall

Singaporean lager brand Tiger Beer is in discussions with agencies over its 2004 UK consumer PR

Tiger Beer prepares pitch for its creative UK advertising task

03 Sep 2004

The Singapore-based Tiger Beer is looking to increase its presence in the UK market and is set to.... However, Tiger Beer is now keen to get its message across to a larger audience to enable it to compete ...

Sales pay-off for Tiger Beer in 73rd birthday event

22 Oct 2004 | by Jimmy Yap

SINGAPORE: Tiger Beer's S$3 million (US$1.8 million) investment in a promotional concert, 'Euphoria

BBDO beats M&C to win Tiger Beer creative brief

06 Aug 2004

BBDO has been awarded the Tiger Beer creative advertising account following a four-way pitch for

Sales pay-off for Tiger Beer in 73rd birthday event

22 Oct 2004 | by By Jimmy Yap

Tiger Beer’s S$3 million (US$1.8 million) investment in a promotional concert, ‘Euphoria 04’, to celebrate its 73rd birthday paid off with attendance of 20,000 music-lovers and all tickets for the event redeemed.

Tiger Beer fights market slump to make an impact on TV

22 Oct 2004 | by Amy White

Consumers are turning to coffee instead of beer, but Tiger's TVCs nevertheless hit the spot. Tiger...general manager marketing at Asia-Pacific Breweries, said that Tiger Beer's next step would be to go "big ...

Tiger Beer fights market slump to make an impact on TV

22 Oct 2004 | by By Amy White

Tiger Beer, a brand that has been lying low on the advertising front of late, has come in at third ...

Plotting Tiger’s ‘next level’ move

24 Sep 2004 | by By Jimmy Yap

Lester Tan is counting on a new agency partner to help Tiger Beer counter coffee’s advance...Singapore's market leader, Tiger Beer, when category consumption has been flatlining over the last five ...

Profile: Plotting Tiger's 'next level' move

24 Sep 2004

Lester Tan is counting on a new agency partner to help Tiger Beer counter coffee's advance, writes...Singapore's market leader, Tiger Beer, when category consumption has been flatlining over the last five ...

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