Making YouTube into a bigger brand without alienating users
24 Feb 2009 | by Fiona Ramsay
carrying full-length films, TV shows and clips. Meanwhile, the BBC, Orange and Thomas Cook have all ...
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Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction...Marketing : What role will marketing play in helping Thomas Cook get back on the right footing ...
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