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Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

31 Jan 2013 | by Bridget Angear, Joint chief strategic officer, Abbott MeadVickers BBDO

- Thomas Cook Heye Partner/Arena Media 42 3= 1 Argos CHI Partners/Mindshare ...

Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

, Jane Norman and Borders. Thomas Cook shares recently plummeted by more than 75% in just one day ...

Helen Edwards on Branding: A slogan is forever

11 May 2011 | by Helen Edwards

BMW is doing what Heinz, Mars and Thomas Cook have done before it - accepting the inevitable and ...

Mark Ritson on Branding: If it ain't broke...

27 Jan 2010 | by Mark Ritson

Thomas Cook's readoption of its 'Don't just book it' phrase proves the value of a classic tagline....naysayers who point out that the couple is unlikely to actually use Thomas Cook. There is a difference ...

Perspective: Orr's departure highlights a CEO talent shortage

09 Oct 2009 | by Claire Beale

five months (winning Thomas Cook, Jackpotjoy, the Outdoor Advertising Association and even more), it ...

Andrew Walmsley on Digital: Swine flu points the way

06 May 2009 | by Andrew Walmsley

of writing, Thomas Cook, First Choice, Thomson and Virgin Holidays had cancelled flights between the ...

Marketing Mix: We'll call you - Club 18-30

17 Jun 2008

Club 18-30 Good afternoon, you're through to Thomas Cook Direct. You're speaking to Christie. How ...

Careers: What's it really like inside - Thomas Cook

24 Oct 2007

- How has the marketing department changed since Thomas Cook merged with MyTravel?...of MyTravel customers who are now part of Thomas Cook. And convincing those who did not travel with ...

Marketing Mix: Pen Portrait - Danny Talbot, managing director of Thomas Cook Sport

05 Sep 2007

. Caroline Wood, head of sport at Thomas Cook Group, says: Judging from working with Danny for the past ...

Editorial: Travel brands get lost

14 Feb 2007 | by Craig Smith, editor

The merger of MyTravel with Thomas Cook has all the early signs of a successful corporate...the respective businesses of MyTravel, Thomas Cook and its German owner KarstadtQuelle, it is the 166 ...

 

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