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Olympic sponsor awareness improved during Games, research claims

20 Aug 2012 | by Matthew Chapman

ICM research on behalf of Third City revealed that less than one quarter (24%) of Britons were ...

Majority of UK consumers 'cannot name Olympic sponsors'

25 Jul 2012 | by Matthew Chapman

hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third.... Mark Lowe, founding partner at Third City, said: "Advertising that offers no promise, support or ...

 

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