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DIRECT MARKETING: Putting direct mail through its paces - What distinguishes the effective piece of DM from the one filed in the bin? Holly Acland asks a range of recipients for their comments

, volume and value of a typical week of direct mail in the office. The results show what a demanding ...

FIELD MARKETING: Highs and lows of summer sampling - The chances for successful sampling can rise with the heat. Charlotte Goddard reports

monitored by hits to the web site - a simpler analysis tool than local sales figures, as the office ...

DIRECT: DMA slams Home Office over electoral roll data

The Direct Marketing Association (DMA) has hit out at the Home Office over its handling of the...purposes - is unfounded. To back its case, the DMA has sourced new figures from the Office of ...

Marketing Mix: Ritchie forgets date in haste to pitch to Gates

returned to the office after a day away, to find a day-old message from Microsoft asking him to call...returned to the office after a day away, to find a day-old message from Microsoft asking him to call ...

MARKETING MIX: Agency playing the game of love

too many late nights slaving in the office. The write approach to PR PR agency The SPA ...

STOP PRESS

. (Agenda, page 14) The Office of Fair Trading s legal action, aimed at outlawing the Premier ...

Volvo up for grabs as Anthem closes down

the growth anticipated at its launch. Although the company name will still exist, the office ...

 

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