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ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

Christmas shopping until after the office lunch on Christmas Eve. Seconds after plunging into the crowds ...

MARKETING MIX: Christmas competition

Carlsberg-Tetley finally named its new marketing director. He s already a familiar face around the office because ...

ANALYSIS: The tide turns for Seven Seas

(Taylor Nelson AGB). The Office of Fair Trading is now reviewing the economic desirability of ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Happy returns

. Indirect costs include the expense of having staff out of the office and, perhaps greatest of all, the ...

MEDIA: HEADLINER; Unassuming editor prepares to guide GQ into safer waters

whisker of being late for our appointment. As we climb the stairs to the office which was once ...

MEDIA: PERSPECTIVE; The Bournemouth way shows how to take a media risk

sounds a bit odd, but it is no joke. I don t know what Zenith charges for Andy Tilley s time out of the ...

FOCUS: Smart ways to get the picture

road but the subject insisted on being photographed in the office so I bought along a toy car and put ...

DIARY: How far should you go when it comes to backing client’s products?

didn t mean that we issued everyone in the office going away on holiday with condoms. Summer ...

MEDIA: FOR THE RECORD

funniest TV commercials. The Office of Fair Trading is to force the Disney Channel to offer ...

DIARY: It’s time to re-establish lunch as an integral tool of the PR trade

. People plan meetings in the office with meticulous care, but don t give much thought to planning lunch ...

 

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