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Guardian snares Absolute man for marketing duties

Lawson will have responsibility for The Guardian and The Observer newspaper brands, driving ...

Guardian's Marc Sands becomes media director at the Tate

director of The Guardian and The Observer redundant. Tate, owner of galleries including Tate Britain and ...

Observer backs comeback campaign with TV ads

LONDON - Guardian News & Media (GNM) is to relaunch The Observer on 21 February, backed by a TV...instead to back The Observer with a fresh look and marketing drive created by Wieden Kennedy. The title ...

The Observer axes three of its monthly magazines

LONDON - Guardian Newspapers has confirmed plans to scrap three of The Observer's monthly magazine...,' said The Observer editor John Mulholland. It has been a difficult few months for staff while we ...

The Marketing Profile: Adam Freeman of Guardian News & Media

April and September, a similar figure to that of The Daily Telegraph and The Times. However, The ...

Readers continue to flock online for daily news

. The Observer also saw a double digit fall of 15% and The Times only just crept into double digits with ...

The Guardian adds fashion store

150,000 items referred to in the fashion and lifestyle pages of The Guardian and The Observer. The site ...

Mark Ritson on Branding: The Guardian Media Group will regret not closing The Observer

Guardian Media Group will ultimately regret its decision not to close The Observer newspaper....internal discussion, Guardian Media Group (GMG) had decided not to close The Observer . Instead ...

Guardian News & Media will not close The Observer

LONDON - Guardian News & Media (GNM) has confirmed it will not close its Sunday title The Observer....said it intends to explore ways to integrate its titles after speculation that the loss-making Observer ...

Brands seek clarity over TV product-placement U-turn

when it comes to marketing. For some brands it might be appropriate but not for the Guardian or the ...

 

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