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BRAND SPEND ANALYSIS: The Morgan Stanley Dean Witter ad strategy aims to lure upmarket consumers

Express landed 9.6 per cent, The Sunday Telegraph 8.9 per cent and The Observer 7.3 per cent. The ...

OPINION: QUESTION TIME WITH ... Carolyn McCall - The Guardian’s deputy managing director loves change. By Colin Grimshaw

The Observer in 1993, McCall was charged with merging the two sales teams. She knew there would be ...

Ministers to face grilling in Beattie Media hearing

the Observer that Beattie Media public affairs staff have peddled cash for access. A special ...

CAMPAIGNS: GCI fashions US-UK bonds to promote B - Consumer pr

expectations, as did the extent of the media coverage. Both the Guardian and the Observer provided ...

OPINION: Lobbying - Conference season puts new spin on the lobbyist/As conference season draws to an end, PR Week looks at the reality of conference lobbying and charts a day in the life of fantasy lobbyist Saul Spinwell

time emanating from the Scottish Parliament. The Observer s latest revelations certainly set the ...

WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports

job.' This is also, on a far greater scale, the secret of The Observer's success ...

Beattie under fire over Scottish Secretary link

The Scottish Parliament is to investigate the Observer s allegations about Beattie media and its...The Scottish Parliament is to investigate the Observer s allegations about Beattie media and its ...

TURKEY OF THE WEEK

Claire Beale is unimpressed with Ogilvy s ad for The Observer: As someone planning a trip to...Claire Beale is unimpressed with Ogilvy s ad for The Observer: As someone planning a trip to ...

DIARY: Will the son of a Scottish Secretary swing the balance towards Beattie?

how close a relationship it wants to have with lobbyists, the Observer has exposed Kevin Reid, son ...

EDITORIAL: No room for old boys any more

, these words seem innocent enough. But they were spoken by lobbyist Kevin Reid to an Observer journalist...journalist posing as a prospective client. Reid was consequently accused by the Observer of peddling ...

 

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