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Abbey National takes Independent for a day

19 Dec 1997 | by EMMA HALL

Abbey National is hijacking every advertising space in the Independent for a day and launching a...Abbey National is hijacking every advertising space in the Independent for a day and launching a ...

Not everyone will get this ... and that’s the whole point - ’Non-branding’ works because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies are able to persuade clients to run with i

19 Dec 1997 | by DAVE PHILLIPS

thinks of the Independent launch campaign, or HHCL s First Direct fish ads). Elsewhere on the ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

19 Dec 1997 | by STEFANO HATFIELD

) was nearly as daft as Kleenex double velvet (Roose)... Finally, the Independent s front page ...

Direct Line work set for TV return

12 Dec 1997 | by CLAIRE BEALE

withdrawn by the Independent Television Commission last week....withdrawn by the Independent Television Commission last week. The ITC s latest TV Advertising ...

Independent revamp fails to impress

12 Dec 1997 | by ANNA GRIFFITHS

The Independent has failed to hang on to the extra circulation it gained after its September...The Independent has failed to hang on to the extra circulation it gained after its September ...

BACKBITE

12 Dec 1997 | by CLAIRE BEALE

mental condition of the nation s consumers. Yes, that monthly comic, the Inde-pendent Television ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

12 Dec 1997

down the shops on a freezing December morning and buy the Independent on Sunday, will I be any ...

REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

review. - General release The Independent Television Commission has ruled that flight prices ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

competition against schools from the independent sector. What JBA was doing was to sell a dream ...

MEDIA: Dailies drop in latest ABCs

11 Dec 1997 | by GARY BURNAND, Consumer marketing manage

in the tabloids. Sales for The Independent and The Independent on Sunday fell by 3.14% and ...

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