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Supplement on Public Relations: Payments survey - Rethinking the rules/Flat fees, retainers, hourly rates, payment by results - just how do clients pay for their public relations these days? To answer this important question, Marketing held a survey among

06 Nov 1997 | by KEN GOFTON

The Communications Group. Ad hoc contracts can greatly enhance profitability. Since resourcing is ...

Global Expansion: Specialists are key to McCann domination - Last week the Ludgate Group was bought by global advertising giant McCann-Erickson as part of a spending strategy to buy up specialist firms to build a top-ranking PR network.

14 Mar 1997 | by LEXIE GODDARD

communications group Omnicom, which keeps its businesses separate, Weber and Trotter have not ruled out ...

Agencies grilled for McDonald’s PR menu

10 Jan 1997 | by LEXIE GODDARD

brief to The Communications Group last January. Two full time and three part time staff managed ...

 

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